Global Advocacy Seed Grant increases awareness of Pavlov’s Koltushi


Everybody knows the famous experiment carried out by Russian physiologist Ivan Petrovich Pavlov involving a dog and a bell. However, not many people know that Pavlov also created the scientific town of Koltushi in Russia. It’s now a UNESCO World Heritage Site and located about 10 km east of St Petersburg. It is home to the Koltushi Pavlov museum.

To increase awareness about why and how Pavlov made Koltushi the “worldwide capital of condition reflexes,” Elena Rybnikova, a researcher at the Pavlov Institute of Physiology of the Russian Academy of Sciences, set up a global advocacy team consisting of researchers, museum staff and art designers. Together they made a video about the history of Pavlov and Koltushi. IBRO was a proud supporter of this endeavor through our Global Advocacy Initiative.

As a result of the project activities, the new film “Pavlov’s Koltushi” was created by the art school of Russian stage director and museum designer Eugene Strelkov (Nizhny Novgorod). The film, in an accessible, easy to understand and entertaining form, tells the history of Pavlov’s Koltushi and the first famous experiments on Pavlovian conditioning. The film was produced both in English and Russian. Both versions can be viewed on YouTube and below.